onr:"4471292"
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- Tull, Donald S.(author)
Marketing research : measurement and method : a text with cases /Donald S. Tull and Del I. Hawkins
- 3. ed.
- BookEnglish1984
Publisher, publication year, extent ...
- New York :Macmillan ;London :Collier Macmillan,cop. 1984
- xvi,794 s. :ill ;24cm
Numbers
- LIBRIS-ID:4471292
- ISBN:0-02-421780-8 ;£26.95
Classification
Notes
- Previous ed.: 1980
- Includes index
Subject headings and genre
- Marketing research BNB
- marketing BNB
Added entries (persons, corporate bodies, meetings, titles ...)
- Hawkins, Del I.(author)
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