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Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins
- Tull, Donald S. (author)
- Hawkins, Del I. (author)
- ISBN 0-02-421932-0
- 6. ed.
- New York : Macmillan ; cop. 1993
- English xviii, 863, [45] s.
- swepub:Mat__t
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Subject headings
- Marketing research (LCSH)
- Marketing research -- Case studies (LCSH)
- Marketing research -- methodology
Publication and Content Type
- 658 (UDK)
- 658.83 (DDC)
- 658.83 (DDC)
- Qbl (kssb/8 (machine generated))
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