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  • Tull, Donald S.(author)

Marketing research : measurement and method : a text with cases /Donald S. Tull, Del I. Hawkins

  • 6. ed.
  • BookEnglish1993

Publisher, publication year, extent ...

  • New York :Macmillan ;Toronto :Maxwell Macmillan Canada ;New York :Maxwell Macmillan International,cop. 1993
  • xviii, 863, [45] s. :diagr., ill., tab. ;26 cm

Numbers

  • LIBRIS-ID:4471298
  • ISBN:0-02-421932-0

Classification

Subject headings and genre

Added entries (persons, corporate bodies, meetings, titles ...)

  • Hawkins, Del I.(author)

Related titles

  • Other edition:0-02-421740-9

Local library classifications, notes and subject headings

  • Ge658
  • GeQblmkssb/6
  • Sha658.8
  • ShaMarketing researchmethodology
  • ShaMarketing researchcase studies
  • Ue658
  • UeQblmkssb/6

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