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Behavioral and management science in marketing / contrib. authors: Victor J. Cook ... ; ed. by Harry L. Davis, Alvin J. Silk
- Cook, Victor J. (contributor)
- Davis, Harry L. (editor)
- Silk, Alvin J. (editor)
- ISBN 0-471-07179-X
- New York, cop. 1978
- English 273 s.
- Series: A Ronald press publication
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