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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
- Dalrymple, Douglas J. (author)
- Parsons, Leonard J. (author)
- ISBN 0471601659
- 5. ed.
- New York : Wiley, cop. 1990
- English xiii, 958 s.
- Series: Wiley series in management, 0271-6046
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