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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
- Jeannet, Jean-Pierre (author)
- Hennessey, Hubert D. (author)
- ISBN 0618071881
- 5. ed.
- 2001
- English xxi, 762 s.
- swepub:Mat__t
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Subject headings
- Export marketing -- Management (LCSH)
- Export marketing -- Management -- Case studies (LCSH)
Publication and Content Type
- 658.8/48 (DDC)
- Qblbd (kssb/7)
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