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Crowdpushing :
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Rudmark, DanielHögskolan i Borås,Institutionen Handels- och IT-högskolan,University of Borås, Sweden
(author)
Crowdpushing : the Flip side of Crowdsourcing
- Article/chapterEnglish2012
Publisher, publication year, extent ...
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Association of Information Systems,2012
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printrdacarrier
Numbers
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LIBRIS-ID:oai:DiVA.org:hb-6835
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https://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-6835URI
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https://urn.kb.se/resolve?urn=urn:nbn:se:vti:diva-20030URI
Supplementary language notes
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Language:English
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Summary in:English
Part of subdatabase
Classification
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Subject category:ref swepub-contenttype
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Subject category:kon swepub-publicationtype
Notes
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Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and deployment.
Subject headings and genre
Added entries (persons, corporate bodies, meetings, titles ...)
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Arnestrand, EliasRISE Research Institutes of Sweden
(author)
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Avital, MichelCopenhagen Business School, Denmark
(author)
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Högskolan i BoråsInstitutionen Handels- och IT-högskolan
(creator_code:org_t)
Related titles
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In:ECIS 2012 Proceedings: Association of Information Systems
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In:Proceedings of the 20th European Conference on Information Systems: Association of Information Systems
Internet link
To the university's database