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Crowdpushing : the Flip side of Crowdsourcing
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- Rudmark, Daniel (author)
- Högskolan i Borås,Institutionen Handels- och IT-högskolan,University of Borås, Sweden
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- Arnestrand, Elias (author)
- RISE Research Institutes of Sweden
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- Avital, Michel (author)
- Copenhagen Business School, Denmark
- (creator_code:org_t)
- Association of Information Systems, 2012
- 2012
- English.
- In: ECIS 2012 Proceedings. - : Association of Information Systems.
- Conference paper (peer-reviewed)
Abstract
Subject headings
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- Activities and initiatives of co-creation are traditionally seen as a way for organizations to gain value through the involvement of certain actors in their environment. We notice an implicit assumption in current theoretical conceptualizations that co-creation is initiated and driven exclusively by organizations. However, it appears that co-creation activities may also be driven by third-party actors outside organizations. Based on interviews and secondary data from a public transport company in Stockholm, Sweden, we noticed that third party developers of services, that gained a large and diverse user base, were driving co-creation activities with the respective organization. Subsequently, based on our findings, we introduce the term "crowdpushing" to denote externally driven co-creation activities and frame four propositions to describe how co-creation activities are motivated and driven. Our findings contribute to a broader understanding of co-creation and have implications for its design and deployment.
Subject headings
- NATURVETENSKAP -- Data- och informationsvetenskap -- Systemvetenskap, informationssystem och informatik (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Information Systems (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Informatik
- Handel och IT
- Bussiness and IT
Publication and Content Type
- ref (subject category)
- kon (subject category)
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