Networked establishment processes in transition economies

Osarenkhoe, Aihie, 1960- (author): Högskolan i Gävle,Företagsekonomi,HAR - Hållbara Affärsrelationer

Fjellström, Daniella, 1980- (author): Högskolan i Gävle,Företagsekonomi,HAR - Hållbara Affärsrelationer

Abraha, D. (author): University of Skövde, Skövde, Sweden,Högskolan i Skövde, Institutionen för handel och företagande.

Awuah, Gabriel Baffour, 1954- (author): Högskolan i Halmstad,Centre for International Marketing and Entrepreneurship Research (CIMER),University of Halmstad, Sweden.

(creator_code:org_t)

Olney : InderScience Publishers, 2020
2020
English.
In: Global Business and Economics Review (GBER). - Olney : InderScience Publishers. - 1097-4954 .- 1745-1329. ; 22:1-2, s. 161-177

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Abstract Subject headings

The purpose of this article is to examine the establishment processes of Scania in Croatia and Statoil in Estonia applying a model developed from the network approach. The findings show that Statoil's ability to leverage significant actors in its network to support its establishment made the process less cumbersome and less resource-consuming. Scania's lack of home- and host country support, on the other hand, resulted in an arduous and costly process, with its market position changing several times as different problems cropped up. We also found that relationship orientation requires adaptation by the firm and, more critically, by its managers. A lack of cross-cultural competence is also observed to be an impeding factor in the process. © 2020 Inderscience Enterprises Ltd.

SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
SOCIAL SCIENCES -- Economics and Business (hsv//eng)

By the author/editor: Osarenkhoe, Aihi ...; Fjellström, Dani ...; Abraha, D.; Awuah, Gabriel B ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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