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The Persuasive Func...
The Persuasive Function of Company Names : Examples from Four Different Business Sectors
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- Gustafsson, Linnea, 1967- (author)
- Högskolan i Halmstad,Centrum för lärande, kultur och samhälle (CLKS)
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(creator_code:org_t)
- Uppsala : Department of Archives and Research, Institute for Dialectology, Onomastics and Folklore Research, 2021
- 2021
- English.
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In: The Economy of Names. - Uppsala : Department of Archives and Research, Institute for Dialectology, Onomastics and Folklore Research. - 9789186959739 ; , s. 51-58
- Related links:
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https://hh.diva-port... (primary) (Raw object)
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Abstract
Subject headings
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- This paper presents a study of company names from four different business sectors – dental practices, real estate agencies, cleaning companies and restaurants. The different nature of the sectors means that they use different resources in their company names to perform a persuasive function. The following resources were selected for study: personal names, locality, seriousness or humour and choice of language used in the company name. The results show that the most important similarities exist between on the one hand, dental practices and real estate agencies, and on the other, cleaning companies and restaurants. The former more often feature family names, seriousness and the Swedish language, while the latter feature more first names, distant places and humour in their company names. The results are discussed within a frame of social and ideological issues.
Subject headings
- HUMANIORA -- Språk och litteratur (hsv//swe)
- HUMANITIES -- Languages and Literature (hsv//eng)
Keyword
- Company names
- dental practices
- real estate agencies
- cleaning companies
- restaurants
Publication and Content Type
- ref (subject category)
- kon (subject category)
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