Modeling the Success of Application-Based Mobile Banking

Ghobakhloo, MortezaDepartment of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas, Iran / Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas, Iran (author)

The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.

TEKNIK OCH TEKNOLOGIER Maskinteknik Produktionsteknik, arbetsvetenskap och ergonomi hsv//swe
ENGINEERING AND TECHNOLOGY Mechanical Engineering Production Engineering, Human Work Science and Ergonomics hsv//eng
mobile banking
loyalty
repeated use
satisfaction
trust
mobile commerce
banking performance
Production and Automation Engineering
Produktion och automatiseringsteknik

Fathi, MasoodHögskolan i Skövde,Institutionen för ingenjörsvetenskap,Forskningscentrum för Virtuella system,Production and Automation Engineering(Swepub:his)fatm (author)
Department of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas, Iran / Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas, IranInstitutionen för ingenjörsvetenskap (creator_code:org_t)

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