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Should fast-food fr...
Should fast-food franchisees pursue entrepreneurial orientation?
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- Asgharian, Ehsan, 1981- (author)
- Linköpings universitet,Industriell ekonomi,Tekniska fakulteten
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- Tasavori, Misagh (author)
- Graduate School of Management and Economics, Sharif University of Technology, Tehran, Iran,Sharif Univ Technol, Iran
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- Andersén, Jim, 1976- (author)
- Högskolan i Skövde,Institutionen för handel och företagande,Forskningsmiljön Framtidens företagande,Strategiskt Entreprenörskap (StrEnt), Strategic Entrepreneurship,Univ Skovde, Sweden
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(creator_code:org_t)
- 2021-02-09
- 2023
- English.
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In: Entrepreneurship Research Journal. - : Walter de Gruyter. - 2157-5665 .- 2194-6175. ; 13:2, s. 185-220
- Related links:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- Although it is widely accepted that entrepreneurial orientation (EO) improves firm performance, scholars have advised that particular attention should be paid to the context. In this research, we investigate a less explored context of franchising where business systems and procedures are usually dictated to franchisees by franchisors. Therefore, whether a franchisor should allow franchisees to pursue EO (innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy) is not clear. In the context of franchising, the majority of prior studies have mainly focused on the employment of EO as a unidimensional construct and at the franchisor level. In this research, we take a bottom-up perspective and evaluate the impact of different dimensions of EO on franchisees’ performance. Our analysis of a multi-group of 183 restaurant franchisees located in Sweden and Iran reveals that only the pursuit of proactiveness and competitive aggressiveness improves a franchisee’s performance and other dimensions do not play a significant role in improving performance in this context.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- entrepreneurial orientation
- franchising
- franchisee
- franchisee performance
- restaurant industry
- Strategiskt entreprenörskap (StrEnt)
- Strategic Entrepreneurship
Publication and Content Type
- ref (subject category)
- art (subject category)
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