An attention-based view on environmental management : The influence of entrepreneurial orientation, environmental sustainability orientation and competitive intensity on green product innovation in Swedish small manufacturing firms

• Green product innovation (GPI) is a cornerstone of environmental management. Recent reviews on GPI have shown that research on GPI antecedents has mainly focused on identifying specific factors influencing the use of GPI. However, most studies lack a comprehensive theoretical explanation of the findings. In this study, which is based on a sample of 303 Swedish small manufacturing firms, antecedents to GPI are examined using the attention-based view of the firm. Two attentional perspectives, namely entrepreneurial orientation and environmental sustainability orientation, were found to positively influence the use of GPI. Moreover, situated attention, in terms of competitive intensity, strengthens the relationship between entrepreneurial orientation and GPI. The study highlights the usefulness of an attention-based view on GPI and environmental management in small firms.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

business strategy and the environment

competitive advantage and environmental strategy

environmental performance

greening business functions

resource-based view and dynamic capabilities

sustainable development

sustainable innovation

theoretical approach

top management/ceos/board/directors

Strategiskt entreprenörskap (StrEnt)

Strategic Entrepreneurship

Publication and Content Type

ref (subject category)

art (subject category)