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Building successful strategic alliances
- Lorange, P. (author)
-
- Roos, Johan (author)
- Norwegian School of Management
- Brønn, P. S. (author)
- (creator_code:org_t)
- 1992
- 1992
- English.
- In: Long range planning. - 0024-6301 .- 1873-1872. ; 25:6, s. 10-17
- Journal article (peer-reviewed)
Abstract
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- In this paper we will discuss (1) why a firm would want to go into a strategic alliance, (2) the different types of alliance, and (3) guidelines to follow when forming an alliance. © 1992.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- ref (subject category)
- art (subject category)
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- Lorange, P.
- Roos, Johan
- Brønn, P. S.
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- Jönköping University
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