Building a university library web site for Victor - an example of the personas method

This paper describes the development of a new university library website, incorporating the innovative ‘personas’ method. Personas are the qualitative aspects of users – their motivations, constraints, needs etc. These were established by depth interviews. A set of ‘personas’ was created, which assisted the planning of the optimum layout, prioritising library asset visibility and generally meeting information needs. A site usability evaluation was also undertaken of the resulting interface. The study made the team much more aware of user needs and behaviour, and how site design can play a crucial role in service provision. The persona method turned out to be a valuable tool in creating a site catering for the widest possible spectrum of users.

Johansson, PaolaJönköping University,Högskolebiblioteket(Swepub:hj)johp (author)
Williams, PeterDepartment of Information Studies, University College London (author)
Jönköping UniversityHögskolebiblioteket (creator_code:org_t)

By the author/editor: Lorentzi, Mattia ...; Johansson, Paola; Williams, Peter

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Media and Commun ...; and Information Stud ...

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