Der Portfolio-Ansatz in den Medienindustrien : Ein strategisches Werkzeug mit unterschätztem Wert?

• Institutional theory is employed for examining how and to what extent external pressure leads to changes in the venture idea during the start-up and early life of new, knowledge-intensive ventures. From a population of 321 young, knowledge-intensive firms that underwent a training program at Linkping University, Sweden, structured telephone interview data were obtained from 167 firms. The results confirmed that the venture idea had undergone more change in ventures that had more external owners, a dominant customer, and an incubator location. The results imply that institutional theory is a meaningful tool for understanding why and how venture ideas change over time.

Keyword

business opportunity

discovery

new venture

idea

incubator location

institutional forces

Publication and Content Type

pop (subject category)

art (subject category)