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Developing global s...
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Parida, VinitLuleå tekniska universitet, Innovation och Design
(author)
Developing global service innovation capabilities : How global manufacturers address the challenges of market heterogeneity
- Article/chapterEnglish2015
Publisher, publication year, extent ...
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Taylor & Francis,2015
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printrdacarrier
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LIBRIS-ID:oai:DiVA.org:hj-42132
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https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-42132URI
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https://doi.org/10.5437/08956308X5805360DOI
Supplementary language notes
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Language:English
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Summary in:English
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Subject category:ref swepub-contenttype
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Subject category:art swepub-publicationtype
Notes
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As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.
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Sjödin, David RönnbergLuleå tekniska universitet, Innovation och Design
(author)
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Lenka, SambitLuleå tekniska universitet, Innovation och Design(Swepub:hj)lensam
(author)
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Wincent, JoakimLuleå tekniska universitet, Innovation och Design
(author)
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Luleå tekniska universitet, Innovation och Design
(creator_code:org_t)
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In:Research technology management: Taylor & Francis58:5, s. 35-440895-63081930-0166
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