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| Fältnamn | Indikatorer | Metadata |
|---|---|---|
| 000 | 02626naa a2200373 4500 | |
| 001 | oai:DiVA.org:hj-54544 | |
| 003 | SwePub | |
| 008 | 210906s2020 | |||||||||||000 ||eng| | |
| 009 | oai:DiVA.org:hh-41547 | |
| 024 | 7 | a https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-545442 URI |
| 024 | 7 | a https://doi.org/10.1016/j.ijhm.2019.1023362 DOI |
| 024 | 7 | a https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-415472 URI |
| 040 | a (SwePub)hjd (SwePub)hh | |
| 041 | a engb eng | |
| 042 | 9 SwePub | |
| 072 | 7 | a ref2 swepub-contenttype |
| 072 | 7 | a art2 swepub-publicationtype |
| 100 | 1 | a Aagerup, Ulf,d 1969-u Högskolan i Halmstad,Centre for International Marketing and Entrepreneurship Research (CIMER)4 aut0 (Swepub:hh)ulfage |
| 245 | 1 0 | a Building nightclub brand personality via guest selection |
| 264 | 1 | a Oxford :b Elsevier,c 2020 |
| 338 | a print2 rdacarrier | |
| 520 | a This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies. | |
| 650 | 7 | a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Företagsekonomi0 (SwePub)502022 hsv//swe |
| 650 | 7 | a SOCIAL SCIENCESx Economics and Businessx Business Administration0 (SwePub)502022 hsv//eng |
| 653 | a Brand personality | |
| 653 | a Nightclubs | |
| 653 | a Self-expressive consumption | |
| 653 | a Symbolic consumption | |
| 653 | a User imagery | |
| 710 | 2 | a Högskolan i Halmstadb Centre for International Marketing and Entrepreneurship Research (CIMER)4 org |
| 773 | 0 | t International Journal of Hospitality Managementd Oxford : Elsevierx 0278-4319x 1873-4693 |
| 856 | 4 8 | u https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54544 |
| 856 | 4 8 | u https://doi.org/10.1016/j.ijhm.2019.102336 |
| 856 | 4 8 | u https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-41547 |
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