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Measuring Travel Insurance Literacy : Effect on Trust in Providers and Intention to Purchase
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- Luna-Cortés, Gonzalo (author)
- Jönköping University,IHH, Företagsekonomi
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- Brady, M. (author)
- The Rockwood School of Marketing, College of Business, Florida State University, Tallahassee, FL, United States
- (creator_code:org_t)
- 2024
- 2024
- English.
- In: Journal of Travel Research. - : Sage Publications. - 0047-2875 .- 1552-6763.
- Journal article (peer-reviewed)
Abstract
Subject headings
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- Recent research suggests that some deficiencies in the insurance industry might be associated with tourists’ lack of knowledge. However, the literature does not present a tool that captures objective knowledge of travel insurance literacy. This research presents a comprehensive, multi-step scale development process resulting in a 15-item scale, which measures objective knowledge about travel insurance terms, regulations, and processes. The results show that travel insurance literacy is associated with trust in sellers. Although no relationship was found between travel insurance literacy and perceived travel risks, these two constructs influence purchase intention. The results also show that there is no relationship between subjective knowledge (self-assessment literacy) and objective knowledge (ratings on the scale). Hence, the research presents a new measurement tool that differs from self-assessment scales prevailing in the tourism literature, opening new opportunities for literacy constructs in the field. Finally, the findings present key managerial implications for the insurance industry.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- knowledge
- literacy
- perceived risk
- purchase intention
- travel insurance
- trust
Publication and Content Type
- ref (subject category)
- art (subject category)
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