Challenging Organizational Issues When Municipal Contact Centers are Implemented in Sweden

• Two case studies of the implementation of Contact Centres(CCs) in Swedish municipalities were compared and discussed from anorganizational perspective. The research method was semi-structured qualitative interviews with different personnel categories in both municipalities. Several challenging organizational issues for management and employees were identified:the implementation strategies varied among the cases and affected the pace of implementation, attitudes and motivation, the mental construct and understanding of the implementation. The financing of the CC and recruitment strategies created problems, but in somewhat different ways and in phases of the process in each case. The potential of using registered information as asource for planning and decision-making was not fully utilized, although somestatistics were produced. In both cases there was a combination of formal andinformal learning strategies and flexible co-operation among the employees inthe CCs which contributed to continuous learning processes and a good,co-operative working climate. There was a need for continuous updating ofskills in both cases, but with slightly different focus, related to theorganization of the work. The organization in response groups required morespecialist competence, compared with the organization without response groups,which required more general competence. Some challenges for the caseadministrators in the back offices were to adapt to a more process-oriented organizationof their work, and to co-operate more with their colleagues both in the backoffice and at the CC. They now had the possibility to plan their administrativework in a better way than before, but some administrators missed the previousspontaneous contacts with citizens. Initially, many case administrators wereafraid of losing their jobs and work tasks to CC, contributing to negativeattitudes towards CC and hampering the learning process in taking part in theimplementation process.

Subject headings

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Information Systems, Social aspects (hsv//eng)

Keyword

Contact Centers

New Public Management

Implementation

e-government

municipalities

MOA-model

Work-integrated Learning

WIL

AIL

Informatics

Informatik

Public administration

Offentlig förvaltning

Arbetsintegrerat lärande

Work Integrated Learning

Publication and Content Type

ref (subject category)

art (subject category)