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- Edvardsson, BoKarlstads universitet,Centrum för tjänsteforskning,Centrum för tjänsteforskning (from 2013) (author)
'The IKEA Saga' : Service Culture and Service Strategy
- Article/chapterEnglish2002
Publisher, publication year, extent ...
- Informa UK Limited,2002
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:kau-23362
- https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-23362URI
- https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-29761URI
- https://doi.org/10.1080/714005098DOI
Supplementary language notes
- Language:English
- Summary in:English
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Notes
- Not much attention has been devoted to the relationship between service culture and service strategy, including services marketing strategy. The assumption that service culture drives service strategy has not been empirically examined. The aim of this paper is to contribute to a better understanding of the strategic role that service culture and service strategy have for business development in a long-term perspective. The empirical basis for our discussion comes from IKEA, the largest retail furniture firm in the world. Our results clearly show the importance of a strong and dynamic service culture for market and business success
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv hsv//swe
- SOCIAL SCIENCES Economics and Business hsv//eng
- Företagsekonomi
- Business Administration
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- Enquist, BKarlstads universitet,Centrum för tjänsteforskning(Swepub:kau)boenqvis (author)
- Karlstads universitetCentrum för tjänsteforskning (creator_code:org_t)
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- In:Service Industries Journal: Informa UK Limited22:4, s. 153-1860264-20691743-9507
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