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- Röhle, Theo,1976- (author)
Desperately seeking the consumer : Personalized search engines and the commercial exploitation of user data
- Article/chapterEnglish2007
Publisher, publication year, extent ...
- 2007-09-03
- University of Illinois Libraries,2007
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:kau-38812
- https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-38812URI
- https://doi.org/10.5210/fm.v12i9.2008DOI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Notes
- With reference to surveillance studies theory, this paper critically assesses the role of personalized search engines as a mediator between advertisers and users. It first sketches the economic and technical background of online marketing and personalized searches. Then, it engages in an in-depth discussion of two examples of personalized search engines with regard to the data collection process used and the way in which this data is used for advertising purposes. The discussion shows that users' information needs, as well as their personal data, are subject to a growing pressure in terms of commercial exploitation. Essentially, search engines now fulfill the task of translating information needs into consumption needs.
Subject headings and genre
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Medievetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Media Studies hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Kommunikationsvetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Communication Studies hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning hsv//swe
- SOCIAL SCIENCES Media and Communications Information Systems, Social aspects hsv//eng
- Personalized Search
- Behavioral Targeting
- Social Search
- Recommender Systems
- Surveillance
- Medie- och kommunikationsvetenskap
- Media and Communication Studies
Related titles
- In:First Monday: University of Illinois Libraries12:91396-0466
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