Cocreative customer practices: Effects of health care customer value cocreation practices on well-being

McColl-Kennedy, Janet R.Univ Queensland, UQ Business Sch, Brisbane, Qld 4072, Australia.,University of Queensland, Australia (author)

Cocreative customer practices : Effects of health care customer value cocreation practices on well-being

Drawing on three studies using data from six separate samples of 1151 health care customers, the authors investigate cocreative customer practices, modeling the effects of customer value cocreation practices on well-being. Results highlight that while positive interactions with medical staff (doctors) lead to increased well-being through engaging in coproducing treatment options, interactions with friends and family and their associated cocreated activities have an even greater positive effect on well-being. Furthermore, several other customer directed activities have positive indirect effects. Interestingly, activities requiring change can have a negative effect on well-being, except in psychological illnesses, where the opposite is true. The authors conclude with theoretical and managerial implications, highlighting that if interactions and activities with medical professionals are supplemented with customer-directed activities, the positive effect on well-being is significantly enhanced.

Hogan, Suellen J.Univ Queensland, UQ Business Sch, Brisbane, Qld 4072, Australia.,University of Queensland, Australia (author)
Witell, Lars,1972-Linköpings universitet,Karlstads universitet,Centrum för tjänsteforskning (from 2013),Företagsekonomi,Filosofiska fakulteten,Karlstad University, Sweden(Swepub:liu)larni66 (author)
Snyder, HannahUniv Queensland, UQ Business Sch, Brisbane, Qld 4072, Australia.,University of Queensland, Australia (author)
Univ Queensland, UQ Business Sch, Brisbane, Qld 4072, Australia.University of Queensland, Australia (creator_code:org_t)

By the author/editor: McColl-Kennedy, ...; Hogan, Suellen J ...; Witell, Lars, 19 ...; Snyder, Hannah

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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