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- Valtakoski, AkuLinköpings universitet,Företagsekonomi,Filosofiska fakulteten (author)
Cross-country differences in new service development : The moderating effects of national culture
- Article/chapterEnglish2019
Publisher, publication year, extent ...
- Emerald Group Publishing Limited,2019
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:kau-71752
- https://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-71752URI
- https://doi.org/10.1108/JOSM-05-2018-0134DOI
- https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-160446URI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Notes
- Purpose: The purpose of this paper is to test how national culture may help to explain cross-country differences in new service development (NSD) by comparing the impact of NSD success factors between Mexico and Sweden. Design/methodology/approach: Eight hypotheses based on prior literature on NSD and national culture were tested using covariance-based structural equation modeling and survey data from 210 Mexican and 173 Swedish firms. Findings: Launch proficiency and customer interaction had a positive impact on NSD performance with no difference between the two cultures. NSD process formalization did not have clear positive impact on NSD performance but had a statistically significantly stronger impact in the structured culture (Mexico). Team empowerment affected NSD performance positively, but the difference between cultures was non-significant. Research limitations/implications: The impact of national culture depends on the type of NSD success factor. Some factors are unaffected by the cultural context, while factors congruent with the national culture enhance performance. Factors incongruent with national culture may even hurt NSD performance. Practical implications: When choosing priorities in NSD improvement, managers need to consider the national culture environment. Originality/value: Paper directly tests how national culture moderates NSD performance using primary data. Findings suggest that the effects of NSD success factors are contingent on congruence with national culture.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv hsv//swe
- SOCIAL SCIENCES Economics and Business hsv//eng
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Business performance
- Culture
- Customer integration
- Employee behaviour
- New service development
- Service innovation
- Economics
- Nationalekonomi
Added entries (persons, corporate bodies, meetings, titles ...)
- Reynoso, JavierService Management Research Department, EGADE Business School, Tecnológico de Monterrey, San Pedro Garza García, Mexico,Tecnol Monterrey, Mexico (author)
- Maranto, DanielService Management Research Department, EGADE Business School, Tecnológico de Monterrey, San Pedro Garza García, Mexico,Tecnol Monterrey, Mexico (author)
- Edvardsson, Bo,1952-Karlstads universitet,Centrum för tjänsteforskning (from 2013),Inland Norway University of Applied Sciences, Elverum, Norway,Karlstads Univ, Sweden; Inland Norway Univ Appl Sci, Norway(Swepub:kau)boedvard (author)
- Maravillo Cabrera, EgrenService Management Research Department, EGADE Business School, Tecnológico de Monterrey, San Pedro Garza García, Mexico,Tecnol Monterrey, Mexico (author)
- Linköpings universitetFöretagsekonomi (creator_code:org_t)
Related titles
- In:Journal of Service Management: Emerald Group Publishing Limited30:2, s. 186-2081757-58181757-5826
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