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Business model inno...
Business model innovation in base of the pyramid markets
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- Gebauer, Heiko (author)
- Business Innovation Group, Environment Social Science Department, Eawag, Switzerland
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- Jennings Saul, Caroline (author)
- Environmental Social Sciences Department, Business Innovation Group, Swiss Federal Institute for Aquatic Research (Eawag), Switzerland
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- Haldimann, Mirella (author)
- Environmental Social Sciences Department, Business Innovation Group, Swiss Federal Institute for Aquatic Research (Eawag), Switzerland
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(creator_code:org_t)
- Emerald Group Publishing Limited, 2017
- 2017
- English.
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In: Journal of Business Strategy. - : Emerald Group Publishing Limited. - 0275-6668 .- 2052-1197. ; 38:4, s. 38-46
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- Purpose: This paper aims to highlight how initial business models can be converted into a larger-scale solution for tapping into the emerging base-of-the-pyramid markets. Design/methodology/approach: This study uses a qualitative, multi-case research design with 20 organizations tapping into the water market at the base-of-the-pyramid. Findings: This paper explores three business models innovations: fostering value-in-context, allowing for modifiability and embracing organizational ambidexterity. Research limitations/implications: Due to our qualitative research approach, generalizability of our findings is limited. Practical implications: The description of the three business model innovations offers guidance for executives to make their business models financially more sustainable in base-of-the-pyramid markets. Social implications: The water sector represents one especially interesting sector to examine business model innovations. For, among social goods, safe water remains a huge challenge to date where 700 million people remain without access to an improved water source. Originality/value: Previous business model discussion in base-of-the-pyramid markets focuses on commercial goods. The authors focus on water as a social good. They demonstrate that the existing recommendations that business models in base-of-the-pyramid markets should be inclusive, complex, collaborative and scalable are mandatory, but not sufficient. In addition, business models should foster value-in-context, allow for modifiability and embrace organizational ambidexterity. © 2017, © Emerald Publishing Limited.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Base of the pyramid
- Business model innovation
- Business models
- Emerging market
- Organizational ambidexterity
- Value-in-use
- Business Administration
- Företagsekonomi
Publication and Content Type
- ref (subject category)
- art (subject category)
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