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The sharing economy and the transformation of work : evidence from Foodora

Geissinger, Andrea, 1987- (author)
Örebro universitet,Handelshögskolan vid Örebro Universitet,The Ratio Institute, Stockholm, Sweden,Orebro Univ, Orebro Univ Sch Business, Orebro, Sweden.;Ratio Inst, Stockholm, Sweden.,Örebro university, Sweden;The Ratio Institute, Sweden
Laurell, Christofer, 1987- (author)
KTH,Hållbarhet, Industriell dynamik & entreprenörskap,KTH Royal Inst Technol, Dept Ind Econ & Management, Stockholm, Sweden.,KTH Royal Institute of Technology, Sweden
Öberg, Christina, 1970- (author)
Örebro universitet,Handelshögskolan vid Örebro Universitet,The Ratio Institute, Stockholm, Sweden,Orebro Univ, Orebro Univ Sch Business, Orebro, Sweden.;Ratio Inst, Stockholm, Sweden.,Örebro university, Sweden;The Ratio Institute, Sweden
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Sandström, Christian (author)
Jönköping University,IHH, Organisation, Ledarskap, Strategi och Entreprenörskap,IHH, Media, Management and Transformation Centre (MMTC),Ratio Institute, Stockholm, Sweden,Jönköping University, Sweden;The Ratio Institute, Sweden
Suseno, Yuliani (author)
Newcastle Business School, AUS,Newcastle Business School, The University of Newcastle, Newcastle, Australia,University of Newcastle, Newcastle Business School, Newcastle, NSW, Australia
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 (creator_code:org_t)
Emerald Group Publishing Limited, 2022
2022
English.
In: Personnel review. - : Emerald Group Publishing Limited. - 0048-3486 .- 1758-6933. ; 51:2, s. 584-602
  • Journal article (peer-reviewed)
Abstract Subject headings
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  • Purpose: This article explores the various stakeholders' perceptions of the ways digital work is organised within the sharing economy and the social implications of the transformation of work.Design/methodology/approach: Applying social media analytics (SMA) concerning the sharing economy platform Foodora, a total of 3,251 user-generated content was collected and organised throughout the social media landscape in Sweden over 12 months, and 18 stakeholder groups were identified, discussing digital work within seven thematic categories.Findings: The results show that the stakeholder groups in the Swedish context primarily expressed negative views of Foodora's way of organising digital work. The social media posts outlined the distributive and procedural justice related to the working conditions, boycott and protests and critical incidents, as well as the collective bargaining of Foodora.Originality/value: By utilising a novel SMA method, this study contributes to the extant literature on the sharing economy by providing a systematic assessment concerning the impact of the sharing economy platform on the transformation of work and the associated social consequences.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Sharing economy
The transformation of work
Stakeholders
Social media analytics
Social equity
Business Administration
Företagsekonomi
Marketing

Publication and Content Type

ref (subject category)
art (subject category)

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