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Customer Integratio...
Customer Integration within Service Development : A review of methods and an analysis of insitu and exsitu contributions
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- Kristensson, Per (author)
- Karlstads universitet,Centrum för tjänsteforskning,Avdelningen för psykologi
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- Magnusson, Peter (author)
- Karlstads universitet,Avdelningen för företagsekonomi,Centrum för tjänsteforskning
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- Edvardsson, Bo (author)
- Karlstads universitet,Centrum för tjänsteforskning,Avdelningen för företagsekonomi,SAMOT
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- Sundström, Erik (author)
- Karlstads universitet,Centrum för tjänsteforskning,Avdelningen för företagsekonomi,SAMOT
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(creator_code:org_t)
- 2010
- 2010
- English.
- Related links:
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https://urn.kb.se/re...
Abstract
Subject headings
Close
- Many companies are today struggling with developing new services with attractive use valuethat result in value for the user. Accordingly, methods that facilitate the understanding of value creational processes, as defined, perceived and expressed by customers, byby means of integrating them in the service development process, have become increasingly important. The literature provides managers with a number of methods suggesting how customers can contribute to and support the service development process. However, there is a lack of a comprehensive literature lacks a review of thethat identifies the appropriateness of different methods, including when and how to use them. The aim of this paper is to contribute to a better understanding of how to integrate customers within service development by assessing different methods for obtaining user information.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
Keyword
- Business Administration
- Företagsekonomi
- Psykologi
- Psychology
Publication and Content Type
- ref (subject category)
- kon (subject category)
To the university's database