SwePub
Sök i LIBRIS databas

  Extended search

onr:"swepub:oai:DiVA.org:kth-136060"
 

Search: onr:"swepub:oai:DiVA.org:kth-136060" > IMedical :

  • 1 of 1
  • Previous record
  • Next record
  •    To hitlist

IMedical : Integrating Smartphones into medical practice design

Bredican, John (author)
KTH,Industriell marknadsföring
Mills, A. J. (author)
Plangger, K. (author)
 (creator_code:org_t)
2013-02-08
2013
English.
In: Journal of Medical Marketing. - : SAGE Publications. - 1745-7904 .- 1745-7912. ; 13:1, s. 5-13
  • Journal article (peer-reviewed)
Abstract Subject headings
Close  
  • Smartphones particularly the iPhone and the multitude of applications that have been developed for users of the device is briefly described. The study investigates what makes Smartphones different from other more common Internet applications (via personal computer), and how these enhance the interactions the practice has with its patients while also increasing efficiency. U-Commerce is suggested as a theoretical framework that best explains the uniqueness of the iPhone. This article considers Smartphones (most notably the iPhone) as a device that can have a valuable impact on the medical practice, particularly from the perspective of the interaction that the practice has with its patients. Practice implications: A process is outlined for identifying apps within the medical practice, ensuring the applications take advantage of the iPhone's unique features, and contribute to the efficiency of the practice.

Keyword

App development process
Customer service
Medical practice
Smartphone applications
Smartphones
U-Commerce

Publication and Content Type

ref (subject category)
art (subject category)

Find in a library

To the university's database

  • 1 of 1
  • Previous record
  • Next record
  •    To hitlist

Find more in SwePub

By the author/editor
Bredican, John
Mills, A. J.
Plangger, K.
Articles in the publication
Journal of Medic ...
By the university
Royal Institute of Technology

Search outside SwePub

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.

 
pil uppåt Close

Copy and save the link in order to return to this view