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Advice from creative consumers : a study of online hotel reviews
-
- Lee, Linda, 1959- (author)
- KTH,Industriell marknadsföring
- (creator_code:org_t)
- InderScience Publishers, 2014
- 2014
- English.
- In: International Journal of Technology Marketing. - : InderScience Publishers. - 1741-878X .- 1741-8798. ; 9:1, s. 53-71
- Journal article (peer-reviewed)
Abstract
Subject headings
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- This studyexplores what creative consumers are compelled to say about hotels throughonline reviews. Online reviews arehighly influential, with consumers preferring the advice of other consumersover industry experts or information provided by the marketer. Over 7,000 online hotel reviews posted onTripAdvisor were examined, using Leximancer, a content analysis tool. This study provides insights on the factorscontributing to guest satisfaction and dissatisfaction in luxury hotels andmoderate hotels. It also demonstrates theimportance of the information provided by creative consumers, both in terms ofmarket research and as part of an overall marketing communicationsinitiative.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Utbildningsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Educational Sciences (hsv//eng)
- SAMHÄLLSVETENSKAP -- Juridik (hsv//swe)
- SOCIAL SCIENCES -- Law (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences (hsv//eng)
- SAMHÄLLSVETENSKAP -- Statsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Political Science (hsv//eng)
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography (hsv//eng)
- SAMHÄLLSVETENSKAP -- Sociologi (hsv//swe)
- SOCIAL SCIENCES -- Sociology (hsv//eng)
Keyword
- online hotel reviews
- content analysis
- TripAdvisor
- Leximancer
- hotel chains
- e-word-of-mouth
- consumer-generated content
- user-generated content
- creative consumers
Publication and Content Type
- ref (subject category)
- art (subject category)
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