Mobile Payments : Main Trends in the Retail Industry

• The main objective of the ongoing study is to investigate obstacles ans driving forces affecting organization adoption of innovation. In order to that an example of the mobile payments applied in the Swedish retail industry has been used. The main analyzed factors are: adopter characteristics, supplier marketing activity, perceived innovation dcharacteristics, social network, and environmental influences.The analysis of case study findings helped to estimate some common trends in the adoption of mobile payment services by retailers. As a result, the analyzed factors were categorized as obstacles or driving forces to adoption of the mobile payments.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Elektroteknik och elektronik -- Telekommunikation (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Electrical Engineering, Electronic Engineering, Information Engineering -- Telecommunications (hsv//eng)

Keyword

Mobile Payment Services

Organizational Acceptance of Technology

Service Adoption

Mobile payments

Mobile payment services

Retail

Merchants

Företagsekonomi

Business Studies

Publication and Content Type

ref (subject category)

kon (subject category)