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Don’t believe the h...
Don’t believe the hype : a grounded exploratory six country wine purchasing study
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Pelet, J. -É (author)
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Lecat, B. (author)
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Khan, J. (author)
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Rundle-Thiele, S. (author)
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- Lee, Linda W. (author)
- KTH,Industriell ekonomi och organisation (Inst.)
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Ellis, D. (author)
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Garry Wolf, M. M. C. (author)
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Wegmann, A. L. (author)
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Kavoura, N. (author)
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Katsoni, V. (author)
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KTH Industriell ekonomi och organisation (Inst) (creator_code:org_t)
- 2017-04-03
- 2017
- English.
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In: Journal of Wine Research. - : Routledge. - 0957-1264 .- 1469-9672. ; 28:2, s. 91-104
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http://irep.ntu.ac.u...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- The purpose of this exploratory study was to understand the extent that consumers report purchasing wine on mobile devices and to empirically examine potential drivers of m-wine purchasing across six countries to guide theoretical research enquiry moving forward. Purposive sampling was employed. An online survey involving 2853 respondents from France, Germany, Greece, Canada, US and South Africa forms the basis for the current study. The results of the study indicate that though mobile phone usage, wine consumption and purchasing rates are high, mobile-wine purchasing prevalence is low within all six countries. While technology hype has us believe an online presence is essential for business revenue growth and performance; the current study indicates wineries should carefully consider consumer readiness towards mobile-wine purchasing. Limitations and recommendations for future research are identified.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- consumer behaviour
- cross-cultural
- e-commerce
- m-wine purchasing
- mobile commerce
- Wine
Publication and Content Type
- ref (subject category)
- art (subject category)
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To the university's database
- By the author/editor
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Pelet, J. -É
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Lecat, B.
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Khan, J.
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Rundle-Thiele, S ...
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Lee, Linda W.
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Ellis, D.
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show more...
-
Garry Wolf, M. M ...
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Wegmann, A. L.
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Kavoura, N.
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Katsoni, V.
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show less...
- About the subject
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- SOCIAL SCIENCES
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SOCIAL SCIENCES
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and Economics and Bu ...
- Articles in the publication
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Journal of Wine ...
- By the university
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Royal Institute of Technology