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The "Obiettivo Anti...
The "Obiettivo Antibiotico" Campaign on Prudent Use of Antibiotics in Sicily, Italy : The Pilot Phase
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- Barchitta, Martina (author)
- Univ Catania, Dept Med & Surg Sci & Adv Technol GF Ingrassia, I-95123 Catania, Italy.;Univ Catania, LaPoSS Lab Policies & Social Serv, I-95121 Catania, Italy.
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- Quattrocchi, Annalisa (author)
- Univ Nicosia, Med Sch, Dept Primary Care & Populat Hlth, CY-2414 Nicosia, Cyprus.
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- Maugeri, Andrea (author)
- Univ Catania, Dept Med & Surg Sci & Adv Technol GF Ingrassia, I-95123 Catania, Italy.
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- La Rosa, Maria Clara (author)
- Univ Catania, Dept Med & Surg Sci & Adv Technol GF Ingrassia, I-95123 Catania, Italy.
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- La Mastra, Claudia (author)
- Univ Catania, Dept Med & Surg Sci & Adv Technol GF Ingrassia, I-95123 Catania, Italy.
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- Basile, Guido (author)
- Univ Catania, Dept Gen Surg & Med Surg Specialties, I-95123 Catania, Italy.
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- Giuffrida, Giovanni (author)
- Univ Catania, LaPoSS Lab Policies & Social Serv, I-95121 Catania, Italy.;Univ Catania, Bench Srl, Dept Social & Polit Sci, I-95131 Catania, Italy.
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- Mazzeo Rinaldi, Francesco (author)
- KTH,Hållbarhet, utvärdering och styrning,Univ Catania, LaPoSS Lab Policies & Social Serv, I-95121 Catania, Italy.;Univ Catania, Bench Srl, Dept Social & Polit Sci, I-95131 Catania, Italy.
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- Murolo, Giuseppe (author)
- DASOE, Dept Hlth Sicilian Reg, I-90145 Palermo, Italy.
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- Agodi, Antonella (author)
- Univ Catania, Dept Med & Surg Sci & Adv Technol GF Ingrassia, I-95123 Catania, Italy.;Univ Catania, LaPoSS Lab Policies & Social Serv, I-95121 Catania, Italy.
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Univ Catania, Dept Med & Surg Sci & Adv Technol GF Ingrassia, I-95123 Catania, Italy;Univ Catania, LaPoSS Lab Policies & Social Serv, I-95121 Catania, Italy. Univ Nicosia, Med Sch, Dept Primary Care & Populat Hlth, CY-2414 Nicosia, Cyprus. (creator_code:org_t)
- 2020-04-28
- 2020
- English.
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In: International Journal of Environmental Research and Public Health. - : MDPI AG. - 1661-7827 .- 1660-4601. ; 17:9, s. 3077-
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https://doi.org/10.3...
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Abstract
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- The issue of antimicrobial resistance (AMR) is a focus of the World Health Organization, which proposes educational interventions targeting the public and healthcare professionals. Here, we present the first attempt at a regionwide multicomponent campaign in Sicily (Italy), called "Obiettivo Antibiotico", which aims to raise the awareness of prudent use of antibiotics in the public and in healthcare professionals. The campaign was designed by an interdisciplinary academic team, and an interactive website was populated with different materials, including key messages, letters, slogans, posters, factsheets, leaflets, and videos. The campaign was launched in November 2018 and, as of 21 December 2018, the website had a total of 1159 unique visitors, of which 190 became champions by pledging to take simple actions to support the fight against AMR. Data from social media showed that the audience was between 18 and 54 years of age, with a high proportion of female participants (64%). Interestingly, the LinkedIn page received more than 1200 followers, and Facebook 685 followers. The number of actions taken (pledges) by the audience was 458, evenly divided between experts (53%) and the general public (47%). Additional efforts are needed to reach more people, thus future efforts should focus on further promotion within the Sicilian region to sustain the engagement with the campaign.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Naturresursteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Environmental Engineering (hsv//eng)
Keyword
- prudent use antibiotics
- campaign
- communication
- antimicrobial resistance
Publication and Content Type
- ref (subject category)
- art (subject category)
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Barchitta, Marti ...
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Quattrocchi, Ann ...
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Maugeri, Andrea
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La Rosa, Maria C ...
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La Mastra, Claud ...
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Basile, Guido
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Giuffrida, Giova ...
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Mazzeo Rinaldi, ...
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Murolo, Giuseppe
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Agodi, Antonella
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- About the subject
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- ENGINEERING AND TECHNOLOGY
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ENGINEERING AND ...
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and Environmental En ...
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International Jo ...
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Royal Institute of Technology