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Closing the green gap : understanding why green consumers choose brown products
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- Guyader, Hugo, 1990- (author)
- Linköpings universitet,Företagsekonomi,Filosofiska fakulteten
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- Aichagui, Victor, 1980- (author)
- Linköpings universitet,Företagsekonomi,Filosofiska fakulteten,Marknadsföring
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- Witell, Lars, 1972- (author)
- Linköpings universitet,Företagsekonomi,Filosofiska fakulteten,Marknadsföring
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- (creator_code:org_t)
- Nordic Retail and Wholesale Association, 2014
- 2014
- English.
- In: NRWC 2014 The 4th Nordic Retail and Whole Sale Conference, November 5th to 6th of November, 2014. - : Nordic Retail and Wholesale Association. ; , s. 1-4
- Conference paper (other academic/artistic)
Abstract
Subject headings
Close
- This study investigates the impact of in-store marketing and packaging elements on green shopping behavior, aiming to further understand the attitude-behavior Green Gap. The results of first, a choice experiment with 127 respondents and second an eye-tracking experiment with 67 respondents show implications for the retail industry.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- visual attention
- in-store marketing
- green consumer behavior
Publication and Content Type
- vet (subject category)
- kon (subject category)
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