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A Typology for Gree...
A Typology for Green Service: Resource Integration and Actors Involvement.
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- Guyader, Hugo, 1990- (författare)
- Linköpings universitet,Företagsekonomi,Filosofiska fakulteten
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- Mikael, Ottosson, 1980- (författare)
- Linköpings universitet,Företagsekonomi
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- Frankelius, Per, 1966- (författare)
- Linköpings universitet,Företagsekonomi
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visa fler...
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- Witell, Lars, 1972- (författare)
- Karlstad University
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visa färre...
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(creator_code:org_t)
- 2017
- 2017
- Engelska.
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Ingår i: Proceedings of the QUIS15 International Research Symposium on Service Excellence in Management, 12-15 June 2017, University of Porto, Portugal.. ; , s. 47-56
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- This paper presents a typology for green service. It is based on two dimensions: a resource integration dimension to differentiate between different efforts aiming to reduce, reuse, redistribute, recycle or renew resources (for instance natural or operant resources); and a dimension representing whether other ecosystem actors are actively or passively involvement in the green service. The ten types of green service provide an analytical tool for service marketing managers and scholars discussing how to improve or develop green service.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- green service
- resource integration
- service management
- sustainability
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)