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Representations of mental health and mental health problems in content published by female social media influencers
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- Lind, Judith, 1971- (author)
- Linköpings universitet,Tema Barn,Filosofiska fakulteten,Linköping University, Sweden,Apps & Downs
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- Wickström, Anette, 1959- (author)
- Linköpings universitet,Tema Barn,Filosofiska fakulteten,Linköping University, Sweden,Apps & Downs
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(creator_code:org_t)
- Sage Publications, 2024
- 2024
- English.
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In: International journal of cultural studies. - : Sage Publications. - 1367-8779 .- 1460-356X. ; 27:2, s. 217-233
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Abstract
Subject headings
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- When social media influencers (SMIs) describe their experiences of mental health problems, they contribute to the circulation of representations of mental health. The aim of this article is to analyse the ways of talking about mental health problems that are made accessible to a wider audience through the YouTube videos published by four Swedish female SMIs. Our analysis shows that much content related to mental health contains traces of, and contributes to discourses informed by, positive psychology. Mostly, mental health problems are represented as manageable, if only the individual assumes responsibility for her mental wellbeing, but a few videos also contain displays of negativity and resignation. In addition to avoiding association with the unattractiveness associated with negativity, the four SMIs navigate expectations placed on them to encourage confidence and self-love while at the same time expressing modesty. The result is representations of mental health that are multi-layered and complex.
Subject headings
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Keyword
- discourses of positive psychology
- ethnography for the internet
- mental health management
- performance of authenticity
- social media influencers
- teenage girls
Publication and Content Type
- ref (subject category)
- art (subject category)
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