Marketing Progress and Buyer Behavior in the Middle East: A deep structure approach

Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach

Dadfar, Hossein, 1946- (author): Linköpings universitet,Tekniska högskolan,Industriell marknadsföring

(creator_code:org_t)

ISBN 9173728802
Linköping : Linköpings universitet, 1984
English 116 s.
Series: Linköping Studies in Science and Technology. Thesis, 0280-7971 ; 34

Abstract Subject headings

This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. and explorin~ the Swedish businessmen's problems in adapting business dealin9 to the buyer's socio-cultura 1 terms.3 - Finally suggesting some tactics for making further marketing progress in Saudi Arabia.

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