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Marketing Progress ...
Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach
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- Dadfar, Hossein, 1946- (author)
- Linköpings universitet,Tekniska högskolan,Industriell marknadsföring
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(creator_code:org_t)
- ISBN 9173728802
- Linköping : Linköpings universitet, 1984
- English 116 s.
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Series: Linköping Studies in Science and Technology. Thesis, 0280-7971 ; 34
- Related links:
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https://urn.kb.se/re...
Abstract
Subject headings
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- This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. and explorin~ the Swedish businessmen's problems in adapting business dealin9 to the buyer's socio-cultura 1 terms.3 - Finally suggesting some tactics for making further marketing progress in Saudi Arabia.
Keyword
- Deep structure
- Middle -East Arabs
- buyer behavior
- buyer - seller relationship
- Marketing progress
- Arab's culture
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
Publication and Content Type
- vet (subject category)
- lic (subject category)
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