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Gender differences ...
Gender differences in leaders’ crisis communication : a sentiment-based analysis of German higher education leaderships’ online posts
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- Angelakis, Angelos (author)
- Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria
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- Inwinkl, Petra (author)
- Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria
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- Berndt, Adele, 1966- (author)
- Jönköping University,IHH, Företagsekonomi,IHH, Centre for Family Entrepreneurship and Ownership (CeFEO),IHH, Media, Management and Transformation Centre (MMTC),Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa
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- Ozturkcan, Selcen, Associate Professor, 1977- (author)
- Linnéuniversitetet,Institutionen för marknadsföring och turismvetenskap (MTS),Sabanci University, Türkiye;INTI International University, Malaysia,School of Business and Economics, Linnaeus University, Växjö, Sweden
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- Zelenajova, Anna (author)
- University of Vienna, Austria
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- Rozkopal, Veronika (author)
- Faculty of Business, Economics and Statistics, University of Vienna, Vienna, Austria
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(creator_code:org_t)
- Taylor & Francis Group, 2024
- 2024
- English.
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In: Studies in Higher Education. - : Taylor & Francis Group. - 0307-5079 .- 1470-174X. ; 49:4, s. 609-622
- Related links:
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https://doi.org/10.1...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Subject headings
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- This study examined the communication styles of rectors and vice-rectors of German public universities during the COVID-19 pandemic to explore the influence of gender on leadership communication. We collected data from social media and university websites; and analysed the language used to identify transformational, transactional, and servant leadership styles. Our results showed that female leaders demonstrated more positive communication than men and a stronger preference for transformational leadership, while male leaders tended to use a transactional style. Additionally, we found that both male and female leaders exhibited a high degree of empathetic concern for their stakeholders, contributing to the overall positive tone of communication. These findings suggest that gender may play a role in how university leaders communicate during times of crisis, highlighting the importance of inclusive and compassionate leadership in higher education.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Genusstudier (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Gender Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Utbildningsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Educational Sciences (hsv//eng)
Keyword
- Leadership
- crisis communication
- gender
- public university
- Germany
- HEI
- Business administration
- Företagsekonomi
Publication and Content Type
- ref (subject category)
- art (subject category)
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