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Phantom shoppers
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- Allmér, Hans, 1958- (author)
- Linnéuniversitetet,Ekonomihögskolan, ELNU
- (creator_code:org_t)
- Harlow, England : Pearson Education Academic Publisher, 2011
- 2011
- English.
- In: Principles of Marketing. - Harlow, England : Pearson Education Academic Publisher. - 9780273735960 ; , s. 360-
- Book chapter (other academic/artistic)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- Marketing
- Marknadsföring
Publication and Content Type
- vet (subject category)
- kap (subject category)
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- Principles of Marketing (Search for host publication in LIBRIS)
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- Linnaeus University
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