Are Business School Mission Statements Readable? Evidence from the top 100

Bevelander, Diane (author): Luleå tekniska universitet,Institutionen för ekonomi, teknik och samhälle

(creator_code:org_t)

2010
2010
English.
In: Journal of Strategic Management Education. - 1649-3877. ; 6:4, s. 1-16

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Abstract Subject headings

Mission statements are fairly ubiquitous, particularly among large organizations. Although opinions on mission statements are split among those in favor, those less so, and those that are cynical of them; they continue to be seen as an important element in strategy formulation. However, if they are to have a chance of achieving the desired positive outcomes that those in their favor highlight, they must first be readable and comprehensible to the targeted stakeholders. To investigate the readability of mission statements of business schools, the individual mission statements were collected of the business schools offering the top 100 MBA programs in the Financial Times rankings of 2009. A readability calculation tool was then employed to assess the readability of each of these mission statements. Results are reported, and the implications are considered, while limitations are noted and directions for future research are identified.

By the author/editor: Pitt, Leyland; Sattari, Setayes ...; Bevelander, Dian ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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