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Brand Personality of a City: Identity vs. Image
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- Foster, Tim (author)
- Luleå University of Technology
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- Sattari, Setayesh (author)
- Luleå University of Technology
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- Bäckström, Lars (author)
- Luleå University of Technology
- (creator_code:org_t)
- Florida : The Academy of Marketing Science, 2011
- 2011
- English.
- In: Proceedings of Academy of Marketing Science Annual Conference. - Florida : The Academy of Marketing Science.
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Marknadsföring
- Marketing
Publication and Content Type
- ref (subject category)
- kon (subject category)
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- Linnaeus University
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