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The Sound of Choice
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- Amsteus, Martin, 1972- (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
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- Andersson, Fredrik (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
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- Henriksson, Dan (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
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- (creator_code:org_t)
- Center for Promoting Ideas, 2016
- 2016
- English.
- In: International Journal of Business and Social Science. - : Center for Promoting Ideas. - 2219-1933. ; 7:1, s. 42-49
- Journal article (peer-reviewed)
Abstract
Subject headings
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- The purpose of this study is to testthe effect of suggestive music on consumer choice in cafés. It is proposed that suggestive music influences consumer choice in cafés. The hypotheses were tested through Chi-square on a totalof 283 measures. The results show that suggestive music has an effect on consumer choice in cafés. Managers who want to influence consumer choice in cafés through suggestive music may be able to do so. The results provide empirical support for the idea that suggestive music and the associations it carries represent information that consumers use for assessing choices and making selections.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- music
- consumer choice
- food
- sales
- Business administration
- Företagsekonomi
Publication and Content Type
- ref (subject category)
- art (subject category)
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- Linnaeus University
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