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Luxury Consumer-Brand Relationships : The Importance of Self in Brand Love
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- Rodrigues, Paula (author)
- Lusíada University North, Portugal
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- Rodrigues, Clarinda (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
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- Brandão, Amélia (author)
- University of Porto, Portugal
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- (creator_code:org_t)
- EuroMed Press, 2017
- 2017
- English.
- In: 10th Annual Conference of the EuroMed Academy of Business. - : EuroMed Press. - 9789963711567 ; , s. 2217-2221
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Luxury
- Brands
- Consumer-Brand Relationship
- Brand Love
- Self-Congruence
- Self-Brand Integration
- Luxury Brand Perception
- Prestigious Perception
- Overall Luxury Brand Perception
- SEM
- Marketing
- Marknadsföring
Publication and Content Type
- ref (subject category)
- kon (subject category)
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- 10th Annual Conference of the EuroMed Academy of Business (Search for host publication in LIBRIS)
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- Costa, Paula
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- SOCIAL SCIENCES
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- By the university
- Linnaeus University
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