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Why a few Social Networking Sites Succeed While Many Fail
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- Kordestani, Arash (author)
- Luleå tekniska universitet,Industriell Ekonomi,Luleå University of Technology,Supply Chain Studies
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- Limayem, Moez (author)
- University of Arkansas, USA,Muma College of Business,Luleå Technical University
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- Salehi-Sangari, Esmail (author)
- Luleå tekniska universitet,KTH,Industriell marknadsföring,Industriell Ekonomi,Royal Institute of Technology, KTH / Luleå University of Technology,Industrial Marketing and Entrepreneurship
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- (creator_code:org_t)
- 2014-10-08
- 2015
- English.
- In: The Sustainable Global Marketplace. - Cham : Springer. - 9783319108735 - 9783319108728 ; , s. 283-285, s. 283-285
- Conference paper (peer-reviewed)
Abstract
Subject headings
Close
- The purpose of this research is to study why a few social networking sites (SNSs) succeed, while many others fail. Collecting data from 89 Facebook users reveals that electronic word of mouth (EWOM), ease of use, source credibility, information usefulness, and user participation contribute to the success of SNSs.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Social Networking Site
- Online Social Network
- Technology Acceptance Model
- Source Credibility
- User Participation
- Företagsekonomi
- Business administration
- Industriell marknadsföring
Publication and Content Type
- ref (subject category)
- kon (subject category)
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