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"How come you are h...
"How come you are here?" : Considering the context in research on travel decisions
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- Beritelli, Pietro (author)
- University of St. Gallen, Switzerland
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- Reinhold, Stephan (author)
- University of St. Gallen, Switzerland,Tourism
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- Luo, Jieqing (author)
- University of St. Gallen, Switzerland
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University of St Gallen, Switzerland Tourism (creator_code:org_t)
- 2017-12-27
- 2019
- English.
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In: Journal of Travel Research. - : Sage Publications. - 0047-2875 .- 1552-6763. ; 58:2, s. 333-337
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https://www.alexandr...
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Abstract
Subject headings
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- Travel decision research still struggles to explain a large portion of the variance in travel choices. We argue that advances in this domain must originate from a shift in the kinds of questions we ask travelers to understand what triggers their decisions. The proposed shift from “Why did you . . . ?” to “How come . . . ?” changes the emphasis from retrospective sense giving to a contextual understanding of travel choice, focusing in particular on the constellations that produce actual travel behavior. This shift opens research avenues of a new theoretical and methodological nature and has fundamental implications for consumer research as well as destination marketing practices.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- travel decision
- decision context
- decision heuristics
- “how come?”
- social embeddedness
- Turismvetenskap
- Tourism
Publication and Content Type
- ref (subject category)
- art (subject category)
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