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- Ek Styvén, Maria,1969-Luleå tekniska universitet,Industriell Ekonomi,Industriell marknadsföring (author)
"Chopping wood with one hand" : Building human brand authenticity through intentional use of regional stereotypes
- Article/chapterEnglish2024
Publisher, publication year, extent ...
- Edinburgh,2024
- printrdacarrier
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- LIBRIS-ID:oai:DiVA.org:ltu-105313
- https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-105313URI
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- Language:English
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- SwePubSwePub
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Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Brand authenticity
- human brands
- stereotyping
- music artists
- Industrial Marketing
- Industriell marknadsföring
Added entries (persons, corporate bodies, meetings, titles ...)
- Nilsson Vestola, JennyLuleå tekniska universitet,Industriell ekonomi,Industriell marknadsföring(Swepub:ltu)niljen (author)
- Luleå tekniska universitetIndustriell Ekonomi (creator_code:org_t)
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- Luleå University of Technology
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