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- Steyn, PeterDivision of Industrial Marketing, e-Commerce and Logistics, Luleå University of Technology (author)
The social media release as a public relations tool : intentions to use among B2B bloggers
- Article/chapterEnglish2010
Publisher, publication year, extent ...
- Elsevier BV,2010
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:ltu-14043
- https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-14043URI
- https://doi.org/10.1016/j.pubrev.2009.09.005DOI
- https://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-55925URI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Notes
- Validerad; 2010; 20091112 (ysko)
- cited By (since 1996) 2 QC 20120119
- The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Industrial Marketing
- Industriell marknadsföring
- Bloggers; Social Media Release; Public relations; Technology Acceptance Model
Added entries (persons, corporate bodies, meetings, titles ...)
- Salehi-Sangari, EsmailKTH,Luleå tekniska universitet,Industriell Ekonomi,Industriell ekonomi och organisation (Inst.)(Swepub:kth)u17r6hsu (author)
- Pitt, LeylandSegal Graduate School of Business, Simon Fraser University(Swepub:ltu)leyland (author)
- Parent, MichaelSimon Fraser University, Vancouver,Segal Graduate School of Business, Simon Fraser University (author)
- Berthon, PierreBentley University(Swepub:ltu)pieber (author)
- Division of Industrial Marketing, e-Commerce and Logistics, Luleå University of TechnologyIndustriell Ekonomi (creator_code:org_t)
Related titles
- In:Public Relations Review: Elsevier BV36:1, s. 87-890363-81111873-4537
Internet link
- http://kth.diva-portal.org/smash/get/diva2:472208/FULLTEXT02
- http://www.sciencedirect.com/science/article/pii/S0363811109001702Sciencedirect
- https://kth.diva-portal.org/smash/get/diva2:472208/FULLTEXT02.pdffulltext:postprint
- https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-14043
- https://doi.org/10.1016/j.pubrev.2009.09.005
- https://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-55925
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