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Brand personality o...
Brand personality of a city : identity vs. image
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- Foster, Tim (author)
- Luleå tekniska universitet,Industriell Ekonomi
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- Sattari, Setayesh (author)
- Luleå tekniska universitet,Industriell Ekonomi
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- Bäckström, Lars (author)
- Luleå tekniska universitet,Industriell Ekonomi
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(creator_code:org_t)
- 2014-10-08
- 2015
- English.
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In: The Sustainable Global Marketplace. - Cham : Encyclopedia of Global Archaeology/Springer Verlag. - 9783319108728 - 9783319108735 ; , s. 440-442
- Related links:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Industrial Marketing
- Industriell marknadsföring
Publication and Content Type
- ref (subject category)
- kon (subject category)
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