Industrial marketing communication : a (r)evolutionary journey from marketplace to marketspace

• This article looks back over a decade-long research project that investigated the use of industrial marketing communication tools by industrial sellers and buyers in Sweden. It was found that the Internet during “Part I” was simply an evolving tool within the industrial marketing communication “toolbox.” In “Part II” it became a revolutionary, multipurpose tool.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Industrial Marketing

Industriell marknadsföring

Publication and Content Type

ref (subject category)

kon (subject category)