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Developing an attractive mobile service : A comparison of desired consumption values of three different services
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- Engström, Anne (author)
- Luleå tekniska universitet,Industriell Ekonomi
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- Styvén, Maria Ek (author)
- Luleå tekniska universitet,Industriell Ekonomi
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- Wallström, Åsa (author)
- Luleå tekniska universitet,Industriell Ekonomi
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- The Academy of Marketing Science, 2011
- 2011
- English.
- In: The Sustainable Global Marketplace. - : The Academy of Marketing Science. - 0939783363
- Conference paper (peer-reviewed)
Abstract
Subject headings
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- This paper presents the results of an exploratory study on consumption values. The aim of this study is to explore and compare desired consumption values of different mobile services. The results point out similarities as well as differences in desired consumption values of different mobile services.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Industriell marknadsföring
- Industrial Marketing
Publication and Content Type
- ref (subject category)
- kon (subject category)
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- Styvén, Maria Ek
- Wallström, Åsa
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- Luleå University of Technology
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